In february it was time for Pure London Fashion fair again. The biggest event for buyers and sellers within the fashion industry held at Olympia London exhibition centre in Earls Court . This year Pure have had a uplifting change of look. It felt fresh and updated. The different stall of sellers had been rearranged and the whole look felt brighter and lighter. Unfortunately I did not have time to listen to so many seminars this time but I did shoot the Cat walks and here are some images from the WomensWear.